Users will soon have a new feature that allows them to reduce the amount of AI-made content appearing in their feeds. This initiative comes as the service disclosed that it now features over 1 thousand million content made with AI.
Trial and Implementation
The update is being tested over the next few weeks before a global launch. This advancement comes amid a surge in AI content, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising channels on another major platform exclusively feature clips produced artificially. A significant portion of this content is deemed low-quality AI content, a label for inferior, mass-produced content that is often nonsensical or surreal.
Our research shows that numerous viewers appreciate content produced via AI tools, ranging from digital art to educational videos, and we intend to provide users the power to adjust the amount of that, according to their own preferences,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its app labeled as made with AI. In total, more than 100 mn videos are submitted to the app each day, making AI content a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI-generated videos they watch by accessing the topic control feature in the platform and selecting “AI-generated content”. Other topics that currently be adjusted under the tool encompass news, fashion, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s rules oblige content makers to tag lifelike AI-made content, and it bans malicious fake videos of celebrities or crisis events. Any believable AI video that is not labeled can be removed under its community policies.
In addition, the platform will now attach an AI-generated watermark to content produced via its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This measure is intended to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2 million AI literacy fund for specialists and organizations to produce informative material about responsible artificial intelligence. This program will assist educational bodies dedicated to educating computer science.
Content Safety Approach
The platform has justified its content review process, amid controversy over proposals to lay off numerous content moderators in the UK. TikTok is planning to cut 439 jobs in its content moderation department in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it is viewed by people. TikTok announced a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to balance people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is proving valuable operate efficiently.”
